Re-imagining the .gov site
Goal
Role
Duration
Deliverables
To assist in the research and development of concepts re-imagining the interaction and general framework of the .gov site under a non-disclosure agreement with SCAD and Deloitte.
Service and UX Designer
September 2020 - November 2020
Methodology
Drive-up service, website, app, vision video, and process book.
Team
Interviews, survey, crazy 8’s, card sorting, memory basin, competitor analysis, ethnographical analysis, storyboard, personas, archetypes, journey mapping, service blueprint, and stakeholder mapping.​
Lydia Gutridge, Brie Nestler, Natalia Carlos-Trevino, Yucheng Lin, Usman Ibrahim, Paul Blume, Yihui Wang, Virginia Montero, Javier Benavides, Emma Duffy, Shijie Luo, Amir Ahmadi, Avila Yorlieth, and Chi-Yao Lion.
Have you ever been to your local DMV? Were you there for a simple task, but it was way longer and more complicated than expected? What was your experience like?
The new state of Delorado has the ultimate DMV experience that you need where you can drive your dreams to reality with the Delorado Department of Motor Vehicles and the MyDMV system.
You now have plenty of options to use when it comes to getting your problem solved. You can use the DDMV.gov website, DDMV GO mobile app, and DDMV Drive-in!
My team and I went analyzed DMV experiences, existing DMV apps, ethnographical searches, and conducted interviews to develop archetypes and personas to represent the people and communities that the .gov site serves.
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After going through the research phase, we started gathering insights and headed right toward ideation. The ideation stage consisted of crazy 8’s, storyboards, concepts, a stakeholder map, and service blueprints.
From ideation, we came up with a prototyped app, website, process book, a drive-in service, and vision video.
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The process book shows all the research, insights, takeaways, ideation, developments, and final prototyped deliverables that were constructed.
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The DDMV GO mobile app allows customers to access and find solutions to all of their problems. The app includes a digital assistant named DeeDee who can help you with any problem and can direct you in any direction needed to solve the customer's problem.
The app is personalized to each and every customer who uses it. Some of the uses include:
-Paying citations
-Renewing registration and drivers licenses
-Shows DMV locations
-Appointment scheduling options
-Drivers study guides and practice tests
-Drivers practice that tracks hours, average speed, number of hours, and distance
-Vehicle tracker
-Digital ID
The DDMV.gov website allows the customer to complete mosts tasks just like the mobile app only from a computer, and even includes a vision test for the renewal of driver's licenses.
DDMV Drive-in has a specific place in the parking lot for people to pull into the special spot in the DMV parking lot. Customers can use the DDMV GO mobile app or the DDMV.gov before arriving at the DDMV and allows them to skip the line and receive the services they need.
The process book, DDMV GO, DDMV.gov, and the DDMV Drive all offer great services, but let's see how we can put these to use in Delorado.
Can you picture the future of your state looking like Delorado? What can you do to advance the future of your state?
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If you would like to chat more about this, feel free to contact me!