top of page

CAPABILITIES

I DON'T WORK
IN JUST ONE MEDIUM.

I work across research, strategy, experience, and brand to understand complex problems and turn them into thoughtful and useful experiences.

PEOPLE. 
SYSTEMS
EXPERIENCES
BRANDS
BETTER OUTCOMES. 

STRATEGY
MEETS CREATIVITY. 
IDEAS MEET IMPACT.

RESEARCH

01

Understanding people, behaviors, systems, and context.

USER RESEARCH   /    STAKEHOLDER INTERVIEWS   /   JOURNEY MAPPING   /   SYNTHESIS   /   STRATEGIC RECOMMENDATIONS

STRATEGY

02

Turning what we learn into a clear direction forward. 

EXPERIENCE STRATEGY   /    SERVICE STRATEGY   /   OPPORTUNITY FRAMING   /   BUSINESS + USER ALIGNMENT   /   X=FACILITATION

EXPERIENCE + DESIGN

03

Designing how people interact with services, products, and organizations.

SERVICE DESIGN  /    UX/UI   /   PROTOTYPING  /   SERVICE BLUEPRINTS   /   DIGITAL + PHYSICAL EXPERIENCES

BRAND + CREATIVE

04

Giving ideas and organizations a distinct and cohesive to show up.

BRAND STRATEGY  /    IDENTITY   /   CREATIVE DIRECTION   /   VALUE + ENVIRONMENTAL DESIGN   /   COMMUNICATIONS

MY APPROACH

01

UNDERSTAND

Research, listen, and map the system to uncover the
real problem.

02

ALIGN

Bring people, business goals, and operational
realities together.

03

CREATE

Turn insights into strategies, experiences, brands, and tangible solutions.

Let's build 

what's next.

HAVE A PROJECT IN MIND?

I'D LOVE TO HEAR ABOUT IT.

NASHVILLE, TN

AVAILABLE WORLDWIDE

2026 Lydia Gutridge

bottom of page