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SELECTED WORK

SELECTED
WORK.

A selection of projects across public sector, consumer brands, and multidisciplinary experiences.

PEOPLE  /   SYSTEMS   /   SERVICES    /    BRANDS

01

Simplifying a complex financial service to make it easier to navigate, understand, and trust.

EXPERIENCE STRATEGY    /    SERVICE DESIGN  /   UX DESIGN   /  RESEARCH

02

Reimaginging the DMV experience at a national scale to make government services more accessible, efficient, and human.

SERVICE DESIGN    /   EXPERIENCE STRATEGY /   RESEARCH  / SYSTEMS THINKING

03

Creating a chocolate brand from the ground up, from identity and packaging to a cohesive digital world rooted in craftsmanship and storytelling.

BRAND STRATEGY    /    IDENTITY  /   PACKAGING  / CREATIVE DIRECTION

04

Building a cohesive brand experience across digital, physical, and marketing touchpoint to support growth and client engagement.

BRAND STRATEGY    /    IDENTITY  /   PACKAGING  / CREATIVE DIRECTION

MORE WORK

SCUITS

Brand Experience  /  Web /   Visual Design 

WaterWorld Purification

Environmental  /  Event /   Visual Design 

Additional Case Studies

A collection of select work across brand, digital, and creative.

MY APPROACH

01

UNDERSTAND

Research, listen, and map the system to uncover the
real problem.

02

ALIGN

Bring people, business goals, and operational
realities together.

03

CREATE

Turn insights into strategies, experiences, brands, and tangible solutions.

Let's build 

what's next.

HAVE A PROJECT IN MIND?

I'D LOVE TO HEAR ABOUT IT.

NASHVILLE, TN

AVAILABLE WORLDWIDE

2026 Lydia Gutridge

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