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04

CASE STUDY

Stratex Solutions

Extending a growing brand across physical, digital, and communication touchpoints. 

Creative Strategy  I Brand Design  
Environmental Design I  Communications

01

THE OPPORTUNITY

A GROWING BRAND NEEDS A SYSTEM THAT CAN GROW WITH IT.

As Stratex Solutions continues to evolve, they need a brand presence that could show up consistently across new touchpoints, from conference environments and milestone moments to digital and communication materials. My role as a creative strategy consultant is to help bring the brand to life in ways that feel cohesive, modern, and aligned with their mission, while supporting new business needs as they emerge.

PEOPLE. 
PROGESS.
POSSIBILITIES. 

02

CONFERENCE EXPERIENCE

TAKING THE
BRAND INTO PHYSICAL SPACE.

I translated the Stratex visual identity into a cohesive conference environment spanning a central backdrop, four service-focused banners, and supporting booth materials.

03

THE COLLECTIVE

MARKING FIVE
YEARS OF STRATEX.

I developed the identity for the fifth year of The Collective, a special event celebrating Stratex Solutions. The event brings together leaders, partners, and clients to reflect on progress and look ahead to what's next.

PEOPLE. 
PROGESS.
POSSIBILITIES. 

Let's build 

what's next.

HAVE A PROJECT IN MIND?

I'D LOVE TO HEAR ABOUT IT.

NASHVILLE, TN

AVAILABLE WORLDWIDE

2026 Lydia Gutridge

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